AuDHD Strategist • Behavior-Driven Builder

I see what others
miss, and I
build the fix.

AuDHD strategist pursuing RBT certification — with a background in logistics, operations, and creative advocacy. I think in ABCs, design at the point of performance, and build systems that actually work for real humans.

See My Work → Let's Connect
01 — About

Who I Am

I'm Tyler Parriski — an AuDHD strategist based in San Antonio, TX, currently pursuing RBT certification (Registered Behavior Technician). My background spans logistics, warehouse leadership, and 6,000+ rideshare rides. I've eaten my share of curveballs — unjust Uber ban, tight finances, life with AuDHD — and I don't hide from them. I turn them into systems, stories, and service.

I think in ABCs — Antecedent, Behavior, Consequence — applying a behavior science lens to people, pets, and processes. My methodology is simple: Watch → Record → Adjust. Small wins, compounded. I approach everything with point of performance thinking: what needs to happen, exactly when and where it matters most?

When I'm not strategizing, you'll find me gaming (Smite support main, FPS), tinkering with DIY car lighting and electronics, cooking something ambitious, or hanging out with my dog Athena — who also happens to be the inspiration behind my biggest venture yet.

Clarity over chaos
Checklists, defaults, and "good-enough-to-ship."
Boundaries are kind
Direct, respectful, and consistent.
Data + story
Numbers for truth; narrative for buy-in.
Build in public
Share progress, not perfection.

"Ideas in drive. Projects with heart."

What I'm Looking For

I'm drawn to roles where seeing the system clearly matters — operations leadership, UX strategy, behavior tech (RBT/ABA), or the right opportunity I haven't named yet. What connects them: I want to be in rooms where "why does this keep happening?" is a real question and not a complaint.

6K+
Rideshare Rides
10+
Years in Logistics
6
Active Ventures
∞
Patterns Spotted
02 — Projects

What I'm Building

Real ventures born from pattern-matching, lived experience, and relentless optimization.

PAWS OF
OLYMPUS
San Antonio, TX
🐾
Flagship Venture

24/7 Indoor Dog Park & Canine Lifestyle Club

A membership-based, climate-controlled indoor dog park built to solve for extreme Texas heat. Combines park access with premium services — daycare, grooming, training, events, and a human lounge. Greek-themed branding with neurodivergent-friendly design.

  • 20-30K sq ft target facility
  • Smart-entry 24/7 access for top-tier members
  • Hospital-grade cleaning SOPs
  • Multi-stream revenue: park, daycare, grooming, training, events
Cartma.
Return the favor
🛒
Case Study — UX + Systems Design

Turning a $800M Problem Into a Behavior Design Solution

Retailers lose $800M+ a year to shopping cart loss. But the real problem isn't theft — it's that nobody stopped to ask why people are taking them. Cartma replaces punishment with design: a gamified return system built around three distinct human behaviors.

  • Human behavior mapping (Walker, Forgetter, Passive Leaver)
  • Full app UX — unlock, rewards, walker checkout flows
  • Brand identity system from scratch
  • Point of Performance thinking applied to retail
View Full Case Study →
Creative Venture

Neuro-Advocacy Apparel Line

Bold, witty designs that celebrate neurodiversity and make it okay to own who you are. Each piece combines humor with real advocacy.

Too Hot To Stim In Silence tee
Too Hot To Stim In Silence
Unapologetic energy for people who stim and don't hide it.
Neurospicy And Lovin It tee
Neurospicy & Lovin' It
Celebrates the intensity of neurodivergence as a feature, not a bug.
Autistic and Adorable tee
Autistic & Adorable
Warm, inclusive design — for the little ones (and big ones) who stim together.
Love My Neurotype tee
Love My Neurotype
Rainbow pride. Positive, affirming — for people learning to accept who they are.
Stimming So Hard tee
Stimming So Hard...
Neon energy. Cheeky humor for the ADHD crowd who own their intensity.
No Filter All Thriller tee
No Filter, All Thriller
Subtle. Bold. For those who say exactly what they mean.

The Philosophy: These designs aren't about pity or inspiration porn. They're about people who live neurodiversity every day seeing themselves represented with humor, honesty, and pride. Each design is a conversation starter — a way to say "I'm neurodivergent and I'm not ashamed of it."

Shop Broken Filter Co. on Etsy →
OLYMPUS
RIDE SERVICES
San Antonio, TX
🚗
Active Service

Flat-rate independent rides with a human touch

People want predictable pricing and consistent comfort. Drivers deserve sustainability. Olympus Ride Services operates a clean, comfortable Highlander with zone-based flat rates focused on airport and downtown runs.

Zone-Based Pricing Airport & Downtown Day-Before Confirmations Repeat-Client Program

Standards: Bottled water, calm music or quiet option, flexible luggage space, on-time confirmations day-before and day-of. Currently refining the zone map and building a repeat-client program.

DIY
TECH LAB
Tinkerer at Heart
🔧
Ongoing Builds

Car lighting, pixel signage & scrappy builds with tidy docs

Durable, clean installs — not strip spam. Custom pixel art prompts for Monster Pixel screens, centralized LED control, and subtle ambient lighting for the Highlander. Every mod is functional-first with clean execution.

LED Installs Pixel Signage Ambient Lighting Clean Wiring

Philosophy: Iterating in public. Looking for collaborators who like scrappy builds with tidy documentation.

CONVERSATION
CARD GAME
Social Skills, Gamified
🃏
In Development

Practicing social scripts through play

A deck of questions and prompts designed to help autistic and ADHD people practice social scripts, active listening, and empathy. Built for game nights or therapy sessions — because practicing conversation shouldn't feel like homework.

Social Scripts Active Listening Game Night Friendly Therapy Compatible

Rooted in behavior science: Each card targets specific social skills through the ABC framework — creating natural antecedents for practice, reinforcing good reps, and making the consequences fun.

03 — How I Think

Watch. Record. Adjust.

Every project, problem, and system I touch runs through the same core loop — whether it's a warehouse floor, a rideshare strategy, a business concept, or my own weekly routine.

👁️

Watch

Observe what's actually happening — not the report, not the assumption, not the "should be." I sit in the environment and collect data before I touch anything. At Conn's, this meant walking the floor before proposing changes. With Cartma, it meant watching people walk away with carts and asking why instead of how do we stop them.

📋

Record

Document the patterns — short, honest, timestamped. What worked, what stalled, what surprised me. In behavior science this is ABC data: what was the antecedent, what was the behavior, what was the consequence? The log is the foundation for every adjustment.

🔧

Adjust

Change one thing. Not five things — one. Reduce friction on what stalled, or double down on what flowed. Then loop back to Watch and see what changed. Small moves, compounded. This is how I ran warehouse ops, optimize rideshare earnings, and iterate on every project in this portfolio.

The Behavior Science Lens

Underneath the loop is the ABC framework from Applied Behavior Analysis — the same framework I'm studying for RBT certification. Every situation breaks down to: Antecedent (what comes before), Behavior (what actually happens), Consequence (what follows). The question is always: what needs to change at the point of performance to make the right behavior the easy behavior?

This Thinking, Applied

Six problems I've analyzed through the same lens — from billion-dollar industries to local infrastructure.

🐾 Paws of Olympus — Why This, Why Here, Why Now

The Observation

San Antonio hits 100°F+ for months. Most dog parks are outdoor-only. Owners stop going, dogs lose socialization, and the alternative — daycare — costs $40+/day with rigid hours. I watched the pattern: people want to exercise their dogs but the environment makes it miserable or impossible for half the year.

The Strategic Thinking

Climate-controlled, 24/7 access via smart entry, membership-tiered. The antecedent (Texas heat) was blocking the behavior (regular dog park visits). Remove the antecedent barrier, and you unlock a market that's currently sitting at home. Multi-stream revenue — park access, daycare, grooming, training, events — means the business isn't dependent on any single line. Greek-themed branding and neurodivergent-friendly design aren't gimmicks; they're differentiators in a market full of generic "Bark Parks."

🚗 Rideshare Driver Manipulation — How Platforms Shape Behavior

The Observation

After 6,000+ rides, I noticed that my highest-earning weeks weren't the ones where I chased bonuses — they were the weeks I ignored them. Lyft's Turbo mode offers a small per-ride bonus for maintaining high acceptance. Sounds like a reward. Acts like a lever.

The ABC Breakdown

Antecedent: Turbo badge, streak counter, visual pressure in the app. Behavior: Accepting rides you'd normally decline — long pickups, low-pay trips, dead zones. Consequence: A small bonus that doesn't offset the cost of the bad rides you took to keep it. The app optimizes for their metric (acceptance rate) at the expense of yours (profit per hour). I built a printable decision tree — $/mile, $/minute, estimated hourly — as an antecedent intervention. Change what's available at the point of performance, and the right decision becomes automatic.

🍔 DoorDash / McDonald's Bottleneck

The Observation

When McDonald's gets slammed with delivery orders, the drive-thru becomes a parking lot. Drivers idle for 15-20 minutes. Customers wait at home. The restaurant's throughput tanks. Everyone loses — and the bottleneck is a single point of failure.

Point of Performance Fix

External pickup window + app notification system. Drivers don't sit in the drive-thru line. They park, get notified when the order is ready, grab and go. The antecedent (order ready notification) triggers the behavior (walk to window) at exactly the right moment. Removes the bottleneck without changing the kitchen, the menu, or the drive-thru flow for regular customers.

🎯 Reach Right Sponsorship Strategy

The Observation

Reach Right (pole saw brand) partnered with one creator, but their strategy isn't diversified. There's a gap in audience reach and authenticity. Most brands spray sponsorships at anyone with followers. That's not strategy — it's hope.

Audience-First Approach

Choose creators where your product isn't an advertisement — it's the tool they'd recommend anyway. Al Bladez: Gritty "man vs. wild" energy on overgrown yard transformations. His audience trusts his tool choices — Reach Right becomes the weapon of choice for impossible jobs. Midlife Stockman: Older, technical demographic with real purchasing power who trust his judgment on premium gear. Two different audiences, same brand fit, both authentic.

🚌 San Antonio Transit — What We Need to Get Right

The Observation

San Antonio is the largest U.S. city without light rail. Voters rejected rail in 2000 and a streetcar in 2014. But the city is changing fast — VIA's Green Line ART is under construction, the Silver Line is planned, and a new sales tax is funding transit expansion. After years of driving this city for a living, I've watched the gaps firsthand: coverage deserts, last-mile failures, and a system that punishes anyone without a car.

Systems-Level Thinking

This isn't a startup pitch — it's a thought piece on what SA needs to get right as it grows. The on-demand VIA Link zones work well but need expansion. The Green Line route (airport to Missions) hits the right corridor. But the real challenge is last-mile connectivity — getting people from the trunk line to where they actually need to go. That's a point of performance problem: the behavior (riding transit) fails when the antecedent (accessible pickup) isn't close enough to where people start their trip.

🌙 After-Hours Lounge — A Safety-First Third Place

The Observation

At 2am, bars dump everyone onto the street simultaneously. Drunk driving spikes. People who don't want to drink — or who are done drinking — have nowhere to go that isn't a parking lot, a gas station, or their car. The "sober curious" movement is real (Gen Z drinks 20% less than millennials), and sober bar concepts are growing, but they all close by midnight. Nobody is solving for the post-2am window.

Behavioral Gap + Safety Design

An invite-only, mellow lounge that opens when bars close. No alcohol service — just a calm space with board games, conversation, coffee, and time to decompress. ND-friendly zones (low light, low volume areas). The behavior science: the antecedent (bars closing, nowhere to go) currently leads to the behavior (driving impaired, wandering). Change the environment — give people a safe, appealing alternative — and you change the consequence. This isn't a mocktail lounge with a brand aesthetic. It's a third place designed around safety and decompression.

04 — Lessons

Things I've Learned

Rideshare economics, behavior science, building things, and living with AuDHD — four topics that are really just one lesson wearing different outfits.

Rideshare
🚗

Turbo Isn't a Gift — It's a Lever

How Lyft's bonus system uses behavioral nudges to pressure drivers into acting like employees. I tracked the data. The math doesn't lie.
Behavior Science
🧠

The Environment Always Wins

Before you blame the person, audit the environment. Nine times out of ten, the fix isn't motivation — it's moving the trash can closer to the door.
Building
🔨

Good Enough to Ship Beats Perfect in Your Head

I have a folder of abandoned "perfect" projects. The things that actually exist all shipped messy. Shipping is the antecedent for improvement.
AuDHD
⚡

It's Not a Superpower. It's Not a Tragedy. It's an OS.

Stop asking "why can't I just do this?" and start asking "what does this brain need at the point of performance to make this possible?"
Read all lessons — and how they connect →
05 — Inspiration

People Who Shape How I Think

These are the voices that changed how I see the world. Every one of them connects back to how I approach strategy, systems, and self-understanding.

🧠

Jessica McCabe

How to ADHD

The person who made me feel like my brain isn't broken — it just has a different operating system. Jessica's work gave me the language to understand myself and the permission to stop masking. Everything I build starts with that foundation.

YouTube →
🎯

Chris Voss

FBI Negotiator · Author of "Never Split the Difference"

Taught me that negotiation isn't about winning — it's about understanding what people actually need. His tactical empathy framework is basically Point of Performance thinking applied to conversations. Changed how I approach every human interaction.

Black Swan Group →
🔬

Vanessa Van Edwards

Behavioral Scientist · Author of "Captivate" & "Cues"

As someone who's neurodivergent, reading social cues doesn't come naturally. Vanessa breaks down human behavior into patterns I can actually learn and use. Her work is like a cheat code for understanding people — currently working through her second book on Audible.

Science of People →
✈️

Herb Kelleher

Southwest Airlines Founder · People-First Operations

People-first operations that still run on time. Herb proved that culture, humor, and genuine care for employees create better business outcomes than any spreadsheet ever could. His philosophy shaped how I think about service.

Southwest Airlines →
06 — Experience

Where I've Been

Oct 2022 — Jun 2024
PM Lead
Conn's Distribution Center — San Antonio, TX
Directed warehouse and delivery operations for a team across the full distribution center. This is where Watch → Record → Adjust became a daily practice — walking the floor, spotting bottlenecks in real time, and making one adjustment per shift instead of overhauling everything at once. Taught me that the best systems aren't designed in a conference room; they're refined on the ground.
Aug 2020 — Jul 2022
Receiver
Tractor Supply Company — Floresville, TX
Managed inbound deliveries, inventory tracking, and compliance. Receiving is pure point-of-performance work — every miscount or mis-label at the dock creates a downstream problem that's ten times harder to fix later. This role trained my instinct for catching errors at the source instead of chasing them through the system.
Mar 2018 — Feb 2020
Assistant Warehouse Manager
Serendipity Wines — San Antonio, TX
Led a warehouse team handling fragile, high-value inventory with zero margin for error. Wine doesn't forgive sloppy process. This is where I learned that SOPs aren't about control — they're about removing the guesswork so people can focus on the work that actually matters. That principle now runs through everything from Paws of Olympus cleaning protocols to how I structure my own projects.
Apr 2014 — Feb 2018
Distribution Center Partner
H-E-B — San Antonio, TX
Full-spectrum warehouse operations — loading, order prep, inventory, customer service. H-E-B's culture is legendary in Texas for a reason: they treat employees like people, and it shows in how the operation runs. Herb Kelleher's people-first philosophy didn't just inspire me in theory — I lived a version of it here and saw the results firsthand.
Aug 2011 — Mar 2014
Warehouse Worker
NAPA Distribution Center — San Antonio, TX
Order picking, packing, and shipping — the foundation. Three years of repetitive, detail-oriented work taught me that efficiency isn't about speed; it's about removing unnecessary steps. Every process improvement I think about today started with the instinct I built here: if you're doing the same thing twice, something's broken.
07 — Contact

Let's Talk

If you see inefficiencies and want to build solutions. If you're scaling a brand and need someone who thinks about strategy. If you just want to talk about how systems actually work — let's connect.

📧 tparriski@gmail.com 💼 LinkedIn 📸 @adhd.tyler 🛍️ Etsy Shop